How Do We Develop New Products?
“For decades, Mosaic has engaged third-party researchers to assist in formulating and testing new technologies for lab, greenhouse and field testing across a range of crops, weather conditions and soil environments” said Ross Bender, Director – New Product Development. “This collaboration is table stakes for what we do in agriculture—we couldn’t develop strong relationships with the community or best-in-class solutions without it.”
Researching how our current products perform helps us to provide educational information and best practices in the form of AgriFacts® to growers and retail customers – also ensuring consistency and reliability. But, in order to meet the current and future needs of our customers, we must be able to create and innovate new products.
“Everything we are doing at Mosaic right now is about innovation and progressing into the future,” explained Curt Woolfolk, Manager of Crop Nutrition Technologies. “Not only are we looking at how do we utilize our current product portfolio in new ways, but we are also looking at how to complement them with products that the consumer needs to make their lands sustainable and profitable. And research is key to introducing new ideas, inventing new products and technologies, and then showcasing their reliability.”
Learn more about advanced crop nutrition.