Generations
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Generations

 
June 28, 2017   |   ShareThis

On February 17, 2017, in Esterhazy, Saskatchewan, history was made.

The Mosaic Company completed the first new potash production shaft in the province in nearly 50 years at our new K3 mine.

3,350 feet below the surface the pink potash bed gleamed—representing the future and ‘the next 50’ for Mosaic, the community of Esterhazy and potash mining in Saskatchewan.

For the past 55+ years, our employees have proudly mined potash used as fertilizer to grow food around the world. For many in the small community, mining has become the family profession for decades.

Our latest TV commercial tells that story of a generational family who has grown with our company. The thirty-second spot is inspired by real-life Mosaic families who proudly work at our facilities.

Watch it now

Our new print campaign features two such families—the Berthelets and Priers from Esterhazy.

Remi Berthelet was IMC Canada’s (a predecessor company) 26th employee. Remi started with the company in the 1960s, during the first shaft sinking project and continued until his retirement.

His son Lawrence, who is currently helping lead the new K3 project, and two daughters, Paula Armstrong and Eola Stevenson all continue to work for Mosaic. Even Paula’s son Evan is currently a summer student at Mosaic and Maia, the young girl featured in the ad is Lawrence’s granddaughter and possibly the next to join the family tradition.

Eola and Paula have been with the company for nearly 30 years and have fond memories of Remi working for Mosaic. “Having our dad work at the mine was always something we were very proud of—we all knew he enjoyed his work,” says Stevenson. “Sometimes on a Saturday when dad had to go to work, he would bring us along. I would pretend I worked at the office too -- I knew that I wanted to be part of the team when I grew up,” she adds. 

“Mosaic is part of our family in every possible way—whether it’s the safety culture that follows us home or the great leaders we’ve got to work with, this place means so much to our family. The company continues to redefine itself and grow; we’ve been here when the markets have been up and down. Our Esterhazy operations are filled with so many skilled people that continue to build this place for the future,” she says.

Paula Armstrong thanks Mosaic’s ‘Bring you Kid to Work Day’ and an underground tour for inspiring her son Evan to attend school to become a Geological Engineer and now is part of the company’s ‘Sons and Daughters Summer Work Program’. “Wanting to work at Mosaic was an easy decision, I feel the same pride I did as a child when my dad would go to work. This company has developed me into someone my family is proud of too,” continues Armstrong.

The next two ads feature the Prier family. The first stars four brothers—Jack, Ian, Eldon and Gary, all proud Mosaic employees (or recently retired). Their father, John Prier started with Mosaic in 1965 and spent 23 years with the company until his retirement. Now deceased, John started it all for the Priers.

Sons and cousins, Mark, Carter, Dana, and Clint, followed in their fathers’ ‘boot steps’ and currently enjoy fulfilling careers with the company.

For Jack Prier, Mosaic gave him an opportunity to grow his family in the place where he was raised, “My father worked at the mine and enjoyed it, I, in turn, benefited from the living he made for our family. Working here allowed me to be home every night for dinner, help at the school and coach my kids. It’s added stability to our lives and made us stronger as a family by having everyone so close to home.”

Mosaic’s track record of putting safety first and providing meaningful careers continues to attract family members to the team, “Our focus on safety is held in high regard; my ideas and input matter. I have had the opportunity to learn and grow here,” says Jack.

Dana Prier adds, “Working close to home with secure employment and competitive benefits is a major advantage.”

It’s true; our employees are helping build a future we can all share—whether it’s growing our legacy in Saskatchewan or helping to feed the growing world population, we can see tomorrow from here.